Frequently asked questions

CMYK vs. RGB


CMYK refers to Cyan, Magenta, Yellow, blacK which are the four colors used in 4-color process printing. RGB is Red, Green and Blue which are the three colors that comprise of digital screens like smart phones, TVs and computer monitors.




Vector vs. Raster


Vector files are graphics created using point-to-point drawings. These drawings can be scaled to any size without losing quality. Logos are most typically vector files. A raster image is comprised of a specific number of dots per inch and will lose quality if the size of the image is increased. Photos are raster images.




What does "bleed" mean?


Bleed refers to printed items where the ink goes beyond the area that will be trimmed off. Printed items that do not bleed leave a white border surrounding the entire printed area.





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