Question 1

CMYK vs. RGB

Accepted Answer

CMYK refers to Cyan, Magenta, Yellow, blacK which are the four colors used in 4-color process printing.
 
RGB is Red, Green and Blue which are the three colors that comprise of digital screens like smart phones, TVs and computer monitors.

Question 2

Vector vs. Raster

Accepted Answer

Vector files are graphics created using point-to-point drawings. These drawings can be scaled to any size without losing quality. Logos are most typically vector files.
 
A raster image is comprised of a specific number of dots per inch and will lose quality if the size of the image is increased. Photos are raster images.
 
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Question 3

What does "bleed" mean?"

Accepted Answer

Bleed refers to printed items where the ink goes beyond the area that will be trimmed off. Printed items that do not bleed leave a white border surrounding the entire printed area.

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